iAcquire have posted a video to celebrate a unique year. After some high profile SEO hires such as Michael King, they got dinged by Google for shady link schemes. It was bad timing in the midst of efforts to raise their profile and the company came under a fair amount of fire from the industry – and Google’s penalty was harsh – the company domain was de-indexed from the search results.

iAcquire have posted a video to celebrate a unique year for the company. After some high profile SEO hires such as Michael King, they got dinged by Google for shady link schemes. It was bad timing in the midst of efforts to raise their profile and the company came under a fair amount of fire from the industry – and Google’s penalty was harsh – the company domain was de-indexed from the search results.

However, iAcquire’s response to Google and industry commentators was pretty sanguine by all accounts – there were no apologies, but there was a sense that they were going to have a man in the mirror moment and resolve to “change”. Regarding the video and their experience, iAcquire said on their blog:

Their video succinctly tells this same story. It opens as a parody of the office which to be both candid and funny. The action is sort of deliberately awkward at the beginning, which works as a clever PR device to address the elephant in the room – the penalty – both internally and from other companies looking in.

Gradually the tempo increases and it becomes like a sports film, “zero to hero” type montage. The change in tone totally works – and tells a great story – as we all know, everybody needs a montage.

This article was originally published in Search Engine Watch on 11th January 2013